The Party Bee, founded by Kimberly Hill, is a Washington D.C.-based event planning company known for its warm Southern hospitality, personal touch, and refined elegance. Kimberly’s passion for hosting and her authentic, detail-driven style has earned her a loyal clientele and a strong reputation in the region.

With growing momentum, Kimberly explored expanding her brand through the acquisition of a local catering business. This strategic move aimed to integrate full-service catering into The Party Bee’s offerings and elevate the brand’s presence in the event planning market.

The primary goal was to raise awareness of the business expansion and introduce a new, curated tea service offering. The campaign was designed to reach both existing and potential clients through a targeted digital experience.

I was brought in to develop the landing page content strategy and design mockup—the central element of the campaign’s digital journey. This project set the stage for future digital marketing efforts and helped Kimberly successfully reintroduce The Party Bee as a full-service event and catering brand in the D.C. market.