Don't Screw Solar
Though conceptual, this project was rooted in real-world advocacy needs to oppose solar tariffs proposed by the U.S. Commerce Department. These tariffs threatened to disrupt the solar industry and put thousands of clean energy jobs at risk across the country.
The visual system and assets created would have enabled the “Don’t Screw Solar” campaign to launch with clarity, consistency, and energy—mobilizing public support and putting pressure on decision-makers at a critical time.
Services: Logo, Graphic and Web Design
Industry: Renewable Energy
Partner Agency: PathForward Communications
I was responsible for bringing the campaign’s visual identity and user experience to life through several key deliverables:
- A distinctive, high-impact visual identity that balanced urgency with optimism—making the cause approachable while retaining its activist energy;
- A bold, action-driven Homepage layout;
- Eye-catching vehicle graphics with clear calls to action and campaign messaging.
The campaign’s design approach prioritized accessibility, actionability, and a sense of national urgency, ensuring it would stand out both online and on the road.
